A/B Testing Formidable Forms

Ever want to A/B test two variations of your Formidable created form? I just uploaded a plugin to the WordPress repository that is just for Formidable Forms users that makes this very easy.

Formidable A/B Tests

With this lightweight plugin installed, you will gain two things:

1. A new shortcode for adding a set of forms whereby one will be displayed at random each time the page loads.
2. A new admin dashboard page to see the results (under Formidable > A/B Tests).

How it works is pretty simple. Create two versions of the form you want to test and follow the plugin's directions to add the ids of each test form. Each view and submission of the test forms is tracked and reported in the dashboard page. Here you can see which form is winning the test and when you feel the test has run long enough you simply replace the shortcode with the standard Formidable shortcode.

Some ways you might use this are:

• Test different form titles to see which one gets more submissions.
• Test different button text or even styling variations.
• Test one big long form vs. a version that is broken up into multiple pages.
• Test which fields are better at the beginning of your form.

The possibilities are endless. Looking forward to hearing how people use this and also ideas for how to expand this plugin.