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adwords transformation

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AdWords conversions seem incomplete.

Where's the error? Where should I add the AdWords tracking code?

According to the Adwords instructions:

Instructions

Open the HTML for the page your customers reach on your website after they've completed a conversion—the "Thank you for your order" page, for example. This is called the conversion page.
Between the body tags () of the page, paste your conversion tracking tag. (If you haven't already, follow these instructions to create your tag.)
Save the changes to your webpage. And that's it!

What this means is that you have to redirect your users to a thank you page when they submit a form entry. The thank you page has the conversion code, not the form.

If you navigate to the form's Settings/General tab, the first option "On Submit" allows you to choose "Redirect to URL" as the action to take when a user submits an entry. Enter the URL of your Thank You page.

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